6. Your Rights and Choices. Depending on applicable law, you may have some rights and choices with respect to your Personal Information. Those rights may be limited by local law requirements. You may exercise these rights by contacting us as specified below. 

• Events. To update or correct the information you provide to us via our website for an event sponsored by us, you may contact the event coordinator via email or telephone. Marketing contacts for each event are listed on the Innovators Events page. You may also re-submit your Personal Information through the website by re-registering for the event.
• Marketing. We allow you to opt out of future communications at any time by following the opt-out instructions contained in such communications.
• European privacy rights. If you are located in the European Economic Area, you may have the following rights to the extent provided by law:
• Request access to and receive information about the Personal Information we maintain about you, update and correct inaccuracies in your Personal Information, restrict or object to the processing of your Personal Information, have the information deleted, or exercise your right to data portability to easily transfer your Personal Information to another company.
• Lodge a complaint with a supervisory authority, including in your country of residence, place of work or where an incident took place.
• Withdraw any consent you previously provided to us regarding the processing of your Personal Information, at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before your consent withdrawal.
• California Privacy Rights. If you are a Consumer receiving products or services for which we are a Business, as those terms and any other capitalized terms in this section are defined under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (the “CCPA”), and is effective upon the date that the CCPA enters into operation, California law may permit you to request information regarding the:
• Categories of Personal Information (as defined by applicable California law) Collected, Sold or Disclosed by us;
• Purposes for which categories of Personal Information Collected by us are used;
• Sources of information from which we Collect Personal Information; and
• Specific pieces of Personal Information we have Collected about you.

In addition, if you are a Consumer you may:

• Opt-out of the Sale or Disclosure of your Personal Information, in some circumstances;
• Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services; and
• Request deletion of your Personal Information by us and our Service Providers, in some circumstances.

Personal Information Collection, Disclosure, Use and Sale

6.1. Personal Identifiers. We may collect Personal Identifiers (i) directly from you, e.g., forms you complete or products and services you purchase; (ii) indirectly from you, e.g., from observing your actions on Innovators Site or from your Devices; (iii) directly or indirectly from others including our affiliates, business partners and data resellers; or (iv) from public records from government entities. Personal Identifiers may include name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers. We may use Personal Identifiers we collect for our business purposes, including specifically (i) auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;(ii) detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; (iii) debugging to identify and repair errors that impair existing intended functionality; (iv) short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction; (v) performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider; (vi) undertaking internal research for technological development and demonstration; and (vii) undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business. We may disclose Personal Identifiers to a Third Party who is either (i) bound not to further disclose such information and prohibited from selling such information or (ii) associated with Innovators Materials or other events we may sponsor with others. Third Parties may include (i) internet service providers, (ii) data analytics providers, (iii) government entities, (iv) operating systems and platforms, (v) social networks, (vi) Affiliates, (vii) vendors and service providers, (viii) third parties integrated into or associated with providing our services, (ix) third parties as required by law and similar disclosures, and (x) other third parties for whom we have obtained your permission to disclose your Personal Information.

6.2. Protected Classifications. We may collect characteristics of Protected Classifications (i) directly from you, e.g., forms you complete or products and services you purchase; (ii) directly or indirectly from others including our affiliates, business partners and data resellers; or (iii) from public records from government entities. Protected Classifications may include race or color, ancestry or national origin, religion or creed, age, mental or physical disability, sex (including gender and pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity or expression, medical condition, genetic information, marital status, military and veteran status. We may use of Protected Classifications we collect for our business purposes, including specifically (i) short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction; and (ii) performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider. We may disclose Protected Classifications to a Third Party who is bound not to further disclose such information and prohibited from selling such information. Third Parties may include (i) third parties integrated into or associated with providing our services, (ii) third parties as required by law and similar disclosures, and (iii) other third parties for whom we have obtained your permission to disclose your Personal Information.

6.3. Commercial Information. We may collect Commercial Information (i) directly from you, e.g., forms you complete or products and services you purchase; (ii) directly or indirectly from others including our affiliates, business partners and data resellers; or (iii) from public records from government entities. Commercial Information may include records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. We may use Commercial Information we collect for our business purposes, including specifically (i) auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards; (ii) short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction; and (iii) performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider. We may disclose Commercial Information to a Third Party who is either (i) bound not to further disclose such information and prohibited from selling such information or (ii) associated with Innovators Materials or other events we may sponsor with others. Third Parties may include (i) government entities, (ii) Affiliates, (iii) vendors and service providers, (iv) third parties integrated into or associated with providing our services, (v) third parties as required by law and similar disclosures, and (vi) other third parties for whom we have obtained your permission to disclose your Personal Information.

6.4. Electronic Network Activity Information. We may collect Electronic Network Activity Information (i) directly from you, e.g., forms you complete or products and services you purchase; (ii) indirectly from you, e.g., from observing your actions on Innovators Site or from your Devices; (iii) directly or indirectly from others including our affiliates, business partners and data resellers; or (iv) from public records from government entities. Electronic Network Activity Information may include internet activity, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement, including information regarding interaction with Innovators Site or Innovators Materials. We may use Electronic Network Activity Information we collect for our business purposes, including specifically (i) auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;(ii) detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; (iii) debugging to identify and repair errors that impair existing intended functionality; (iv) short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction; (v) performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider; (vi) undertaking internal research for technological development and demonstration; and (vii) undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business. We may disclose Electronic Network Activity Information to a Third Party who is either (i) bound not to further disclose such information and prohibited from selling such information or (ii) associated with Innovators Materials or other events we may sponsor with others. Third Parties may include (i) internet service providers, (ii) data analytics providers, (iii) government entities, (iv) operating systems and platforms, (v) social networks, (vi) Affiliates, (vii) vendors and service providers, (viii) third parties integrated into or associated with providing our services, (ix) third parties as required by law and similar disclosures, and (x) other third parties for whom we have obtained your permission to disclose your Personal Information.

6.5. Geolocation Data. We may collect Geolocation Data (i) directly from you, e.g., forms you complete or products and services you purchase; or (ii) indirectly from you, e.g., from observing your actions on Innovators Site or from your Devices. Geolocation Data may include approximate or precise physical location. We may use Geolocation Data we collect for our business purposes, including specifically (i) auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;(ii) detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; (iii) debugging to identify and repair errors that impair existing intended functionality; (iv) short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction; (v) performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider; (vi) undertaking internal research for technological development and demonstration; and (vii) undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business. We may disclose Geolocation Data to a Third Party who is either (i) bound not to further disclose such information and prohibited from selling such information or (ii) associated with Innovators Materials or other events we may sponsor with others. Third Parties may include (i) internet service providers, (ii) data analytics providers, (iii) government entities, (iv) operating systems and platforms, (v) social networks, (vi) Affiliates, (vii) vendors and service providers, (viii) third parties integrated into or associated with providing our services, (ix) third parties as required by law and similar disclosures, and (x) other third parties for whom we have obtained your permission to disclose your Personal Information.

6.6. Professional Data. We may collect Professional Data (i) directly from you, e.g., forms you complete or products and services you purchase; (ii) indirectly from you, e.g., from observing your actions on Innovators Site or from your Devices; (iii) directly or indirectly from others including our affiliates, business partners and data resellers; or (iv) from public records from government entities. Professional Data may include professional or other employment related information, job Identifiers (i) directly from you, e.g., forms you complete or products and services you purchase; (ii) indirectly from you, e.g., from observing your actions on Innovators Site or from your Devices; (iii) directly or indirectly from others including our affiliates, business partners and data resellers; or (iv) from public records from government entities. We may use Professional Data we collect for our business purposes, including specifically (i) detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; (ii) debugging to identify and repair errors that impair existing intended functionality; (iii) short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction; or (iv) performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider. We may disclose Professional Data to a Third Party who bound not to further disclose such information and prohibited from selling such information. Third Parties may (i) government entities, (ii) operating systems and platforms, (iii) Affiliates, (iv) vendors and service providers, (v) third parties integrated into or associated with providing our services, (vi) third parties as required by law and similar disclosures, and (vii) other third parties for whom we have obtained your permission to disclose your Personal Information.

6.7. Inferred Data. We may collect Inferred Data (i) directly from you, e.g., forms you complete or products and services you purchase; (ii) indirectly from you, e.g., from observing your actions on Innovators Site or from your Devices; (iii) directly or indirectly from others including our affiliates, business partners and data resellers; or (iv) from public records from government entities. Inferred Data may include any inferences we draw from your Personal Information including consumer profiles reflecting a consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. We may use Inferred Data we collect for our business purposes, including specifically (i) debugging to identify and repair errors that impair existing intended functionality; (ii) short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction; or (iii) performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider. We may disclose Inferred Data to a Third Party who is bound not to further disclose such information and prohibited from selling such information. Third Parties may include (i) government entities, (ii) operating systems and platforms, (iii) Affiliates, (iv) vendors and service providers, (v) third parties integrated into or associated with providing our services, (vi) third parties as required by law and similar disclosures, and (vii) other third parties for whom we have obtained your permission to disclose your Personal Information.

Such information may be used for the purposes for which it was collected or as otherwise permitted or required by applicable law. We do not offer financial incentives to consumers based upon the retention or sale of a consumer’s personal information